Abstracts (in English) and full text (PDF in English, German, Polish, Russian or Ukrainian)




  • Gorbaniuk, O. (2011). Personifikacja marki: perspektywa psychologiczna i marketingowa. Lublin: Wydawnictwo KUL.

Abstract: In the reported studies, the image of country/nation was operationalized as the whole of associations with given country or nation. Both images were studied independently in two-stage studies – qualitative and quantitative – on independent samples. Qualitative studies on the students samples  allowed to establish natural pools, not forced through top categories, of associations either with German state (N=206) or its nation (N=200). Range of common and specific associations with each of the subjects of the studies was established. Samples of the most occurring associations was used for construction of questionnaires for quantitative studies of image of Germany (N=527) as well as image of Germans (N=506), which were adequate to the natural lexicon in respect of the structure of contents as well as its evaluation. Results of the quantitative studies of the students demonstrated that the image of the nation is perceived on a larger number of dimensions than the image of the country. They have four corresponding dimensions: (1) Historical, (2) Human and material capital/Competence, (3) Motorization and (4) Sport. The Socio-political dimension is specific for the image of the country. The Asociality and Openness dimensions are specific for the image of the nation. Socio-demographic correlates of  Germany and Germans perception were checked, as well as its relation with the attitude towards country and nation.

Keywords: country image, nation image, country personality, stereotype, Germany, free associations, attitude, students.


  • Dzwonkowski, R., Gorbaniuk, O., Gorbaniuk, J. (2004). Postawy katolików obrządku łacińskiego na Białorusi wobec języka polskiego. Lublin: Towarzystwo Naukowe KUL.
  • Dzwonkowski, R., Gorbaniuk, O., Gorbaniuk, J. (2002). Świadomość narodowa młodzieży polskiego pochodzenia z byłego ZSRR studiującej w Polsce. Lublin: Towarzystwo Naukowe KUL.
  • Dzwonkowski, R., Gorbaniuk, O., Gorbaniuk, J. (2001). Postawy katolików obrządku łacińskiego na Ukrainie wobec języka polskiego. Lublin: Towarzystwo Naukowe KUL.










  • Gorbaniuk, O., Maciejewska, A., Kisiel, A., Kolańska, M., Filipowska, J. (2014). Systematyzacja i pomiar postrzeganych zmian w obrazie siebie konsumentów pod wpływem korzystania z marek usług. Management and Business Administration. Central Europe, 23, 1 (125). DOI: 10.7206/mba.ce.2084-3356.68
  • Gorbaniuk, O., Włodarska, E. (2014, in print). Markery Wielkiej Szóstki polskiego leksykonu osobowości w badaniach samoopisowych. Psychologia Społeczna.
  • Gorbaniuk, O., Kolańska, M., Ryżak, D., Sabat, J., Nitkiewicz, H., Kędziorek, D., Kleniewska, J. (2014). Skale do pomiaru zmian w obrazie siebie pod wpływem zakupu marek produktów. Marketing i Rynek, 9. 
  • Budzińska, A., Gorbaniuk, O., Kolańska, M. (2014). Taksonomia postrzeganych korzyści z tytułu użytkowania preferowanych marek produktów z perspektywy celów realizowanych przez konsumentów. Psychologia Ekonomiczna, 5(1), 40-63.



Abstract: The results of the Polish psycho-lexical study have been included in nearly all comparisons aimed at finding dimensions common to various cultures and languages. Because of the ambiguity concerning the interpretation of some factors and because of a number of methodological shortcomings, it was decided that another lexical study of the Polish language should be carried out. The alternative study was based on more extensive lexical material and involved a sample covering the full age range. The analyses used 547 personality-descriptive adjectives and self-ratings from 624 respondents aged from 16 to 80 years (mean age = 38.0 years). In a six-factor solution, the obtained structure was typical for many languages: Agreeableness, Extraversion, Conscientiousness, Emotional Stability, Honesty and Intellect. The result of factor analysis depended on neither the type of factoring nor the type of rotation applied. The results of the study were discussed in relation to cross-language studies and to previous studies of the structure of Polish personality-descriptive lexicon.

Key words: psycho-lexical approach; trait taxonomy; Big Five; HEXACO


Abstract: Based on aggregation of data collected from 279 individuals aged 16 to 70, describing 40 countries using a list of dispositional adjectives, it was established that the dimension of perception/differentiation of country images were identical at individual and cultural levels of Aggressiveness, Competence, and Spontaneity. The structure isolated at the cultural level explains 87% of variance of country image and 92% of variance of aggregated attitude towards the country. Country image was correlated with the available macro-psychological, macro-social, and macro-economic indices as well as with world development indices. The results of culture-level analyses reveal a relatively high validity of the perception of countries by Poles, which is confirmed by objective macro-indices.

Key words: country image, country personality, culture-level analysis, macro-economic indices, world development indices



  • Gorbaniuk, O., Toczyńska, M., Osiak, A., Szostak, A. (2012). Taksonomia leksykalna skojarzeń i struktura postrzegania konsumentów marek [Lexical taxonomy of associations and the structure of consumer image]. (In:) M. Górnik-Durose, M. Zawadzka (eds.), W supermarkecie szczęścia. Warszawa: Difin.

Abstract: The main goal of the conducted research was systematization of consumer perception space. During the qualitative research the lexicon of associations with consumers of 90 brands from 45 products categories has been compiled. The compilation process was the result of 100 interviews (which lasted one hour and a half each) with participants between 16 and 70 years old. Afterwards, 7 judges categorized over 23,000 collected associations. Based on frequency analysis of the lexical material, the adjective list had been compiled and the quantitative research had been executed in order to identify the structure of (1) the perceived disposition traits and (2) social aspect of the consumer image of 206 brands. Each of two sample included 280 participants (16-83 years old). The principal components analysis isolated 5 dimensions of consumer dispositional image and 4 dimensions of consumer social image. Practical effect of conducted research are scales for measuring consumer image.

Key words: lexical taxonomy, associations, consumer image, dispositions.



Abstract: The goal of the research venture presented in this article is to propose the concept of a dispositional image of country. In the first phase, during 100 interviews with people aged 17-67 20,320 personal associations with 47 countries were collected and then given to lexical taxonomy by seven judges. Based on an analysis of frequency, 85 dispositional descriptors were isolated which were most often used by respondents in describing a country’s traits. In the next research phase, 279 people aged 16 to 70 described 40 countries with the help of a worked out adjective list. With the help of the principle components analysis, a 3-factor structure for perceiving countries was isolated: Aggressiveness, Competence and Spontaneity. Two scales for the study of the basic and detailed structure of perceiving countries in terms of personality traits were created. The factor structure and psychometric properties scales were positively verified in the third phase of research, in which 276 people aged 16 to 70 took part.

Key words: country image, country “personality”, attitude, free associations, lexical taxonomy.


Abstract: The aim of the experimental study was to investigate the specificity of the processes of causal attributions for corporate performance which is perceived by the external observer as a success. The sample consisted of 427 students aged from 19 to 27, 51.0% of whom were women and 49.0% were men. The experiment was conducted using eight cases of positive corporate outcomes, described on the basis of content analysis of press articles and television news. 4-ANOVA revealed that the three sources of information about an event that were distinguished by Kelley (Consensus, Distinctiveness, and Consistency) influence the direction of attributions of positive outcomes, but their significance varies. The study confirmed the truth of the ideal data pattern indicating attribution to company but did not confirm the effectiveness of predicting based on the remaining ideal patterns (an attribution to object or context). However, the study allowed to identify a different pattern resulting in situational attribution. Additionally, directions for further research on causal inference for corporate performance were delineated.

Keywords: causal attribution, success, corporate image 


Abstract: The major aim of the two-stage qualitative and quantitative study is to determine the dimensions of country image perception, based on 100 one-hour interviews with respondents aged between 17 and 63, during which 25,447 free associations were collected, pertaining to 47 countries. Through categorisation and generalisation of the associations, a list of 258 statements was compiled and used in a quantitative study of the perception of 40 countries, with 276 participants aged between 16 and 70. Principal component analysis isolated 8 dimensions of country image: Development and the Prosperity Level, Hospitality, Internal Stability and Democracy, Political and Historical Significance, Islamic Fundamentalism, Exoticism, and Dark Skin. These dimensions explain a considerable percentage of the variance in attitudes towards particular countries. The product of the research is a 38-item scale for the measurement of country image. The findings are compared with those from other countries and future prospects are presented for culture-level analysis.

Key words: country image; interview; free associations; quantitative study


Abstract: The main aim of the study was to determine the structure of product image for products described in terms of personality traits. In the first stage qualitative research was conducted, in which approximately 10,000 product category associations were collected. Next, the most frequent associations were used in a quantitative study, in which 425 students took part. Principal component analysis allowed to distinguish the most important perception dimensions of dispositional product image at the individual and aggregated levels. Cluster analysis, in turn, allowed to identify the product categories that were characterised by the greatest similarity in their personification process. Scales with high reliability indices were worked out for the measurement of dispositional product image.

Key words: brand personality, brand image, brand personification, free associations, scale, typology.


Abstract: This paper describes the development of a comprehensive taxonomy of Polish person-descriptive terms, organized in two studies. In the first study, two judges searched through The Universal Dictionary of the Polish Language (100,000 terms) for person-descriptive terms. In the second study, 4555 person-descriptive adjectives were classified by nine judges into 13 different subcategories of the psycho-lexical classification system. Our studies provide comprehensive and representative lists of Polish adjectives for describing personality traits, which may be used in establishing the structure of human personality descriptions by means of self-rating or peer-rating surveys of a full age range Polish population of respondents.

Key words: lexical approach, dispositional terms, Polish adjectives, Big Five. 


Abstract: The experimental studies were intended to answer the question of whether there exist differences between predicting brand attitude on the basis of direct and indirect measurement of consumer self-image congruity with consumer brand image. Analysis of the results revealed that direct measurement of congruence was the most accurate predictor of brand attitude and purchase intention towards the brand. Out of indirect congruity measurements, it was absolute-difference models that had the highest predictive value. The predictive value of direct congruity measurement was the highest in the case of individual consumer self-image (ideal self or actual self).

Key words: self-image congruity, congruity measurement, brand attitude, purchase intention.



Abstract: Manipulation of descriptions of eight crisis situations and three factors (consensus, distinctiveness, congruity) was carried out within 4-factor experiment to check how they influence the perception of negative events in a company. Four hundred students took part in this research. The results showed a clear tendency to seek causes of a critical situation in business entity without any connection to rational assumptions. The key factors that were to impose the direction of causal attribution were: the specific character of crisis situation and information about a congruity.. Information about consensus of the event was the most irrelevant in the process of attribution. The outcomes of the research were confronted with normative expectations which result from Kelley`s covariation model.

Key phrases: casual attribution, consensus, distinctiveness, congruity, Kelley`s cube, corporate, crisis, experiment.


Abstract: Images of Belarus, Ukraine and Russia were the subjects of the personal interests of the Polish researchers, but they have never presented that the issue was based on integral methodology of researches. As a result, the studies are not compatible and images of these countries difficult to compare because of numerous methodological differences while researches were being conducted. The primary target of resuming these researches was identification of differences in perception of Belarus, Ukraine and Russia in comparison with the other countries. Undertaking has been based on identical procedures and taxonomy of associating. Researches has been done by individual interviews with applied technique of free associating; hundred people in the 17-63 age group took part in. During one hour interviews 25 447 associations with 46 countries has been collected; including 1956 about Belarus, Russia and Ukraine, which have become the subject of further detailed classification and comparative analyses. Current images of these countries were confronted with statistical data and previous experts’ estimations.

Key words: country image, free associations, Belarus, Ukraine, Russia


Abstract: The aim of the study was to show the role of socio-demographic and personality variables in the perception of personal brand image. The participants were 320 individuals aged between 15 and 75 (average: 36.6 years). The data for analysis were collected in several stages, with breaks of a few weeks between them in order to register permanent correlations independent of the interference between several measurements within one battery of tests. The potential determinants considered were consumer personality traits, consumer self-image (real vs. ideal; real social vs. ideal social), consumer ethnocentrism, attitude to business and advertising, individualistic and collectivistic orientation, self-esteem, locus of control, values, and reasoning by analogy. The results of the study point to a weak connection of individual differences between consumers with the perception of personal brand image. These connections become stronger only for some of the brands and variables tested. The tendencies established may constitute a general point of reference for the planning of research at a lower level of generality, pertaining to particular product categories, and for the interpretation of the results of that research.

Key words: brand personality, brand image, psychographic segmentation


  • Gorbaniuk, O., Wolska, J. (2010). Osobowość marki a jej kapitał z perspektywy konsumenta [Brand personality and consumer-based brand equity]. Marketing i Rynek, 17(7), 8-13.

Abstract: The aim of this research was to examine thoroughly the relationship between brand personality and consumer-based brand equity. 199 persons aged between 16 and 70 took part in the study. 165 brands belonging to 35 categories were selected for the study on the basis of a research concerning their recognition. Canonical correlation analysis indicated a connection between the dimensions of brand personality and brand equity. The core of this connection is the perceived quality of brand by consumers. The categories turned out to be a moderator of the relationship between brand equity and brand personality.

Key words: brand personality, brand equity, canonical analysis


Abstract: The aim of the study was to check whether and in what way the tragic death of the Polish political elite near Smolensk on 10 April 2010 affected the perception of politicians and political parties in Poland. A comparison was made between survey results concerning personality traits attributed to political parties two weeks before and two weeks after the crash of the presidential plane. During both stages of the study, 140 students described six Polish political parties using a list of personality descriptors. The results of the study showed that the experience of tragic events, the period of mourning, the mobilisation of society, and the insight that these afforded into the more human side of politicians changed the perception of parties on the Polish political scene. The most extensive of the changes observed were the increase of the parties' perceived openness for cooperation and the attribution of fewer asocial traits to them. The change concerned the major political parties, regardless of how many members each of them actually lost in the crash.

Keywords: party image, personality traits, political party, air crash 


Abstract: The main aim of the two-stage studies was to establish the structure of the personality traits that are attributed to domestic animals by their owners. 1279 associations were collected in a qualitative study of 154 participants who described their domestic animals: dogs or cats. The lexical taxonomy of associations was performed by 7 judges. The frequency analysis allowed isolating 50 personality descriptors which are most often used by the owners describing their domestic animals. This adjective list was completed by 400 persons (age range: 15-85; 200 cat owners and 200 dog owners). A principal component analysis and a confirmatory factor analysis distinguished six dimensions: Energy, Intellect, Friendliness, Conscientiousness, Agreeableness, and Antisocial dimension. A structural equations analysis established that the structures of personality characteristics attributed to dogs, cats and self-rating of their owners were similar. A short scale, of good psychometric validity, was compiled for further studies on perceived personality of domestic animals.

Key phrases: lexical taxonomy, domestic animals, dogs, cats, perceived personality traits, free associations, HEXACO, comparative analysis. 


Abstract: The goal of the qualitative and quantitative studies was to identify dimensions of diversity of images of countries in aspect of attributed features of personality as well as establishing position occupied by the Ukraine on these dimensions. The principal component analysis separated three dimensions (Warlike, Conscientiousness and Spontaneity) with high explanatory value of attitude towards the country as well as the evaluation of quality of goods.

Key words: country image, country personality, lexical approach, Ukraine’s image, attitude, country-of-origin effect


Abstract: According to lexical hypothesis, all meaningful individual differences are stored in language. Analysing the structure of language, we can discover features that are responsible for the existence of individual differences. In order to establish visible features of personality among Polish politicians, a method of free associations has been used. This method is substantially free of theoretical foundations and it can serve as a tool to explore the structure of language that is used to describe politicians. For this reason, 100 interviews have been conducted with people between 19 and 64 years old. Each person had to produce as much associations as they could. The associations concerned 24 the most well-known and recognizable politicians in Polish politics. All 11776 associations that were gathered from this survey, have been classified by 9 judges, based on taxonomy by Angleitner, Ostendorf and John (1990). The article presents the results of classification and the means to use it in future research on dimension of politicians’ personality. 


Abstract: The main aim of the research was identifying the dimensions of perception of Ukraine and other post-Soviet states and determining their specifications in the perception of Poles. Based on research 3 common dimensions for evaluating the country were isolated: the quality of life, political structure and economic development. Similarities and differences between countries in the subjective perception of the image were analyzed in the aspect of objective indicators.

Key words: country image, dimensions of country perception, former Soviet republics, social perception bias.


Abstract: The purpose of the research was to draw an analogy between an application of implicit personality theory to perceiving symbolic image of the brand and human personality. This study examines the specific character of forming impression of a ‘brand personality’ with the use of implicit personality theory. Two effects revealed by Solomon E. Asch (1946), a forerunner of implicit personality theory, were tested: a trait centrality and a primacy effect. 120 students took part in each of the two conducted experiments and the results of the study were analyzed with the 3-factorial MANOVA. The outcomes of the analyses indicated that people use inferential rules in describing both persons’ and brands’ personality traits. It appears that a brand image in comparison to human personality is less susceptible to change in the evaluation of a central trait (e.g. warmth vs. cold). Our study did not confirm any influence of a primacy effect on forming an impression of a brand as opposed to a personal impression. Further implications of present findings and future investigations, within the area of forming an impression of a brand personality, are being discussed.

Key words: brand image, personality descriptors, social perception, trait centrality, primacy effect, implicit personality theory



Abstract: The aim of the undertaken research was to set the basic dimensions of differentiation of perceived personality profiles of politicians. 390 people, aged between 18 and 75, were describing 24 Polish politicians, who were randomly combined in 6 sets, 4 politicians each, with a list of 148 adjectives. The principal components analysis of 24 personality profiles let extract some common dimensions of differentiation of Polish politicians’ images: Competence (Intellect, Goal-directing, Realism), non-Agreeableness (Rowdiness, Uncompromising, Machiavellism), Extraversion (Openness to other, Energy), Integrity (Honesty, Patriotism). Personality profiles were correlated with the result of public opinion poll.

Key phrases: lexical approach, social perception, image, politicians, personality assessments, personality descriptors, principal components analysis, aggregated data


Abstract: One of the approaches in descriptive paradigm of the traits theory indicates that the traits are linguistic categories. In the process of social interactions, traits are conventionally created to categorize, describe and give meaning to different behaviors and experiences. Such approach to personality characteristic explains why people tend to personify inanimate and abstract objects. In the process of quality research, aiming to identify the level of personalizing political parties, free associations method was used. This method, as free from theoretical presuppositions, serves as a tool to explore the structure of the language, used to describe political parties. Between October and December 2007, 200 individual interviews was made, mostly with students from Lublin’s universities (100 before and 100 after the elections). In the next step, 11 judges classified the associations to 13 categories, proposed by Angleitner, Ostendorf and John (1990). The analysis of the results allowed answering the following questions: (1) What is the contribution of personalizing associations in the total of associations with political parties? (2) What is the contribution of disposition descriptors in the total of personifying associations? (3) Whether the contribution and structure of personalizing associations is dependant on the field of study (political party)? (4) Does the structure of free associations change after the elections?


Abstract: The main objective of the study was to verify the stability of the basic dimensions of perceived personality traits of Polish politicians. The two-stage research was conducted in the stream of the trait theory, using the material found in Polish lexical research with the extension of the adjectives specific for politicians. 390 people before election campaign and 557 people at the end of election campaign were describing 24 politicians, who were randomly combined in 6 sets, 4 politicians each, with a adjectives check list. The principal component analysis let extract four common dimensions of the politicians' perceived personalities: Competence (Intellect+Conscientiousness), Extraversion (Openness+Energy), Impulsiveness/Non-agreeableness and Honesty. The factor structure of perceived personality traits was stable. The results of the research are being discussed in the light of previous researches.

Key phrases: lexical approach, social perception, image, politicians, personality assessments, personality descriptors, factor analysis, election campaign


  • Gorbaniuk, O., Stołecka, K. (2009). Postawa wobec reklam kontrowersyjnych młodzieży z Polski, Niemiec i Wielkiej Brytanii. Roczniki Nauk Społecznych, 37(1), 193-210.
  • Lewicka, D., Gorbaniuk, O. (2009). Struktura skojarzeń Polaków z państwem niemieckim na tle pozostałych krajów świata. W: O. Gorbaniuk, B. Jóźwik (red.), Społeczno-gospodarcze aspekty współpracy polsko-niemieckiej (s. 199-228). Lublin: Wydawnictwo KUL.
  • Bogusz, M., Gorbaniuk, O. (2009). Cechy charakteru państwa niemieckiego w percepcji Polaków na tle innych krajów świata. W: O. Gorbaniuk, B. Jóźwik (red.), Społeczno-gospodarcze aspekty współpracy polsko-niemieckiej (s. 229-248). Lublin: Wydawnictwo KUL.
  • Gorbaniuk, O. (2009). Wizerunek Niemców i Niemiec wśród polskiej młodzieży. W: O. Gorbaniuk, B. Jóźwik (red.), Społeczno-gospodarcze aspekty współpracy polsko-niemieckiej (s. 249-272). Lublin: Wydawnictwo KUL.



  • Gorbaniuk, O., Ostrowska, K. (2008). Wymiary personifikacji marek. Marketing i Rynek, 15(10), 8-13.
  • Gorbaniuk, O. (2008). Wizerunek a postrzegana jakość artykułów konsumpcyjnych z krajów b.ZSRR. W: A. Podraza (red.), Polsko-ukraińskie stosunki gospodarcze: korzyści i zagrożenia (s.100-111). Lublin: Fundacja Rozwoju KUL.
  • Gorbaniuk, O., Łyżwa, A. (2008). Imperatywne hasła reklamowe a reaktancja. W: Z. Zaleski, A. Błachnio, A. Przepiórka (red.), Bliżej emocji II. Lublin: KUL.



  • Gorbaniuk, O., Szymona, T., Stachoń, M. (2007). Wpływ erotyki w reklamie na zapamiętywanie marek. W: A. Błachnio, A. Gózik (red.), Bliżej emocji (s. 191-204). Lublin: Wydawnictwo KUL.
  • Gorbaniuk, O., Szpakowski, M. (2007). Stereotyp Polaka i wizerunek Polski a postrzegana jakość produktów polskich przez konsumentów na Ukrainie. W: R. Biskup, M. Ganczar (red.), Warunki podejmowania i prowadzenia działalności gospodarczej w rejonach przygranicznych Polski i Ukrainy (s. 215-223). Lublin: Fundacja Rozwoju KUL.
  • Gorbaniuk, O., Białonos, W. (2007). Wymiary postrzegania wizerunku Polski i krajów b.ZSRR. Marketing i Rynek, 14(12), 28-33.
  • Gorbaniuk, O., Gorbaniuk, J. (2007). Percepcja stosunku społeczeństwa polskiego do Polaków z krajów b.ZSRR na przykładzie studentów polskiego pochodzenia studiujących w Polsce. Badania nad schizofrenią, 8, 189-201.
  • Gorbaniuk, O., Łatkowski, M., Fortuna, P. (2007). Wpływ narracyjnej formy komunikatu i instrukcji wyobrażeniowej na skuteczność reklamy prasowej. W: P. Francuz (red.), Obrazy w umyśle. Studia nad percepcją i wyobraźnią (s. 271-290). Warszawa: Wydawnictwo Naukowe Scholar.
  • Gorbaniuk, J., Gorbaniuk, O. (2007). Uwarunkowania zmian samoidentyfikacji narodowej u osób polskiego pochodzenia z byłego ZSRR w trakcie studiów w Polsce: badania porównawcze 1997 vs. 2005. W: R. Szwed (red.), Kształtowanie tożsamości etnicznej i narodowej na pograniczu polsko-ukraińskim. Lublin: Fundacja Rozwoju KUL.
  • Gorbaniuk, O., Wiciok, J., Hermanowicz-Górny, M. (2007). Psychologiczne predyktory zakupów online. Psychologia Społeczna, 5(3-4), 201–213.
  • Szewczak, K., Gorbaniuk, O. (2007). Cechy strukturalne przekazu reklamowego a zaangażowanie konsumenta. W: P. Francuz (red.), Psychologiczne aspekty komunikacji audiowizualnej 3 (s.283-313). Lublin: Towarzystwo Naukowe KUL.
  • Gorbaniuk, O., Godlewska, M. (2007). Cechy strukturalne przekazu reklamowego a jego odbiór przez dzieci w młodszym wieku szkolnym. W: P. Francuz, W. Otrębski (red.), Studia z psychologii w KUL, t.14 (s. 155-172). Lublin: Wydawnictwo KUL.



  • Gorbaniuk, O., Gorbaniuk, J. (2006). Tożsamość narodowa a obywatelstwo u studentów polskiego pochodzenia z krajów byłego ZSRR. W: M. Bieńkowska-Ptasznik, K. Krzysztofka, A. Sadowski (red.), Obywatelstwo i tożsamość w społeczeństwach zróżnicowanych kulturowo i na pograniczach, t.1 (s. 91-107). Białystok: Wydawnictwo Uniwersytetu w Białymstoku.
  • Dzwonkowski, R., Gorbaniuk, O., Gorbaniuk, J. (2006). Postawy katolików obrządku łacińskiego wobec zmian językowych w kościele katolickim na Białorusi. Przegląd Polonijny, 119(1), 5-36.
  • Gorbaniuk, O., Gorbaniuk, J. (2006). Czynniki stresogenne w procesie adaptacji młodzieży polskiego pochodzenia ze wschodu studiującej w Polsce (badania 1997&2005). Annales Universitatis Marie Curie-Skłodowska. Secttio D Medicina, 60(16/2), 273-277.
  • Gorbaniuk, O., Chutkowska, M., Rudnicka, A. (2006). Postawa wobec własności prywatnej wśród mieszkańców Polski i Ukrainy: Porównania międzykulturowe i międzypokoleniowe. W: T. Guz, M. R. Pałubska, M. Kuć (red.), Księga Pamiątkowa z okazji 10-Lecia Wydziału Zamiejscowego Nauk Prawnych I Ekonomicznych Katolickiego Uniwersytetu Lubelskiego Jana Pawła II w Tomaszowie Lubelskim. Lublin: TN KUL.
  • Gorbaniuk, O. (2006). Miejsce religijności w strukturze tożsamości narodowej Polaków na Ukrainie i Białorusi. W: M. Mróz, T. Dębowski (red.), Wspólnoty chrześcijańskie w państwach byłego ZSRR - perspektywa dwudziestolecia (s.41-50). Wrocław: Oficyna Wydawnicza Arboretum.


  • Gorbaniuk, O., Małek, M. (2005). Skuteczność reklam wykorzystujących archetypy. Świat Marketingu, marzec (recenzowane czasopismo internetowe, http://www.swiatmarketingu.pl). [HTML, Polish ]
  • Gorbaniuk, O., Gorbaniuk, J. (2005). The implications of ukrainization of liturgy for religious identity of catholics of latin rite in Ukraine. W: E. Klima (red.), Religion in the time of changes (s.90-104). Łódź: Uniwersytet Łódzki.
  • Pogorzelska, D., Gorbaniuk, O. (2005). Predyktory prośrodowiskowych wyborów konsumenckich. Roczniki Psychologiczne, 8(2), 93-110.
  • Gorbaniuk, O. (2005). Rola języka i pochodzenia badacza w badaniach psychologicznych osób o doświadczeniu dwukulturowym. W: P. Francuz, W. Otrębski, Z. Uchnast (red.), Studia z psychologii w Katolickim Uniwersytecie Lubelskim, t. 12 (s. 55-74). Lublin: Wydawnictwo Uniwersyteckie KUL.
  • Pogorzelska, D., Gorbaniuk, O. (2005). Mediacyjna rola modelu planowanego zachowania w wyjaśnianiu prośrodowiskowych zachowań konsumenckich. Czasopismo Psychologiczne, 11(1).
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  • Gorbaniuk, O., Gorbaniuk, J. (2004). Co znaczy być Polakiem dla katolików na Białorusi? W: E. Skrobocki (red.), Problemy świadomości narodowej ludności polskiej na Białorusi (s. 41-56). Grodno: Związek Polaków na Białorusi.
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  • Dzwonkowski, R., Gorbaniuk, O. Gorbaniuk, J. (2003). Język polski wśród katolików obrządku łacińskiego na Ukrainie. Eureka, 2, 6-7.



  • Gorbaniuk, O. (2001). Proces wynarodowienia Polaków na Ukrainie: Stan aktualny, przyszłe zagrożenia. W: M. Szczerbiński, T. Wolsza (red.), Przeszłość, teraźniejszość i przyszłość Polaków na Wschodzie (s. 389-406). Gorzów Wlkp.: Światowa Rada Badań nad Polonią.
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  • Gorbaniuk, O. (2000). Uwarunkowania stopnia zwrotu ankiet pocztowych w Polsce w świetle badań eksperymentalnych. Roczniki Nauk Społecznych, 242-265.
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  • Gorbaniuk, O. (1999). Ефективність поштових анкет у маркетингових дослідженнях [The effectiveness of mail survey in marketing researches]. Економіка України [Economy of Ukraine], 3 (448),87-90.
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Abstract: The purpose of the empirical research on the Polish youth from abroad studying at the moment in Lublin, its finding and discussion was to attempt at an answer the following questions: 1) what significance do the subjects ascribe to some selected criteria which decide about their national membership? 2) what is their governing principle when they assess the importance of those criteria? 3) what are the psychosocial conditions of that assessment?  The differing traits, making up a group of necessary and sufficient conditions for a man to be a member of a given nation, are the following: genealogical origin, knowledge about the national culture, language, religion (denomination), private choice, place (country) of birth or residence, place of baptism, data about the parents’ nationality as they are contained in the certificate of birth. It has been stated that the group of subjects under study, while defining  the significance of the factors deciding about national membership, evaluated them basically  along two dimensions. The first one can be interpreted as a dimension of the trait of being a member of a community versus the trait of belonging to a territory. These dimensions maybe defined as genealogical determinism versus freedom of choice of national membership. No relationship has been found between the ranking and such variables as a permanent place of residence (town, village), sex and year of studies at the level of statistical significance. Greater or lesser differentiation in the ranks of particular criteria depends on the nationality of the mother and father, national self-identification of the person under study, the language of communication in the family, the kind of relationship with the surrounding during their stay in Poland and concomitant frustration on the grounds of national issues or religion.

Keywords: national membership, Polish youth, former Soviet Union, genealogical origin,  language, religion, private choice, country of birth or residence, place of baptism, parents’ nationality



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