Barbara Wawak-Sobierajska

    The aim of thiis paper is to present both the factors influencing mothers’ decision to breastfeed their babies and the perceived reasons for failure in this area as well as discussing practical application of the author’s own research results in the promotion of breastfeeding. The study was inspired by an increasingly well-known psychological model – Ajzen’s Theory of Planned Behaviour, whose principal factors influencing human intentions and behaviour include individual attitude to behaviour, perceived social norms and perceived behavioral control. The study subjects were two groups of 30, one of which included only women willing to breastfeed – The Group with Intention of Breastfeeding – while the other, forming the Control Group, included those who did not want to breastfeed or were indecided. A prospective two-stage approach was applied, where the first stage took place in the in-patient or the out-patient clinic during the third pregnancy trimester and the second one was performed approximately eight weeks after delivery in the subject’s home. The measurement tools included rating scales and semi-structured interviews. The study, whose results fully corroborate the theory of planned behaviour, can be treated as a preliminary step in breastfeeding promotion, as results obtained enabled the formulation of a tentative proposal containing practical advice in the above mentioned area.

Autor: Ewelina Soszyńska
Ostatnia aktualizacja: 13.06.2007, godz. 11:38 - Ewelina Soszyńska