Joanna Sokołowska, Kornel Świątnicki, Andrew Pohorille
EMPIRICAL VALIDITY OF A DIMENSIONAL MODEL OF PERCEIVED RISK (PART II)

A dimensional model of perceived risk for two-outcome risky situations is proposed in this paper. In line with this model , risk is a linear combination of the three basic dimensional of a risky situation: the amount and probability of loss and the amount of gain. It is assumed that psychological transformations are made on these dimensions. This model has been investigated in two experiments, in which risk judgments for a set of descriptions of risky investments were collected from Polish managers. The proposed dimensional model was compared to the distributional models of risk the proposed model both for the average and for the individual risk rating.
Autor: Ewelina Soszyńska
Ostatnia aktualizacja: 17.03.2007, godz. 11:23 - Ewelina Soszyńska