Human personality perception

  • Gorbaniuk, O., Budzińska, A., Owczarek, M., Bożek, E., Juros, K. (2013). The factor structure of Polish personality-descriptive adjectives: An alternative psycho-lexical study. European Journal of Personality, 27(3), 304-318.
  • Gorbaniuk, O., Szczepańska, N., Suchomska, M., Ivanova, A., Zygnerska, M. (2014). Adjective markers of Polish indigenous lexical personality factors: A peer-rating study. Annals of Psychology, 17(2), 307-324.
  • Gorbaniuk, O., Czarnecka, E., Chmurzyńska, M. (2011). Taxonomy of Person-Descriptive Terms in Polish: A Psycho-Lexical Study. Current Problems of Psychiatry, 12(1), 100-106.





 Brand image

  • Gorbaniuk, O., Wilczewski, M. (2017). In search of ecological norms in brand personality diagnostics. Management and Business Administration. Central Europe, 25(1), 2-15.
  • Gorbaniuk, O., Sokolowski, T., Markowska, E., Czajka, K., & Mielczarek, A. (2015). Brand Personality and Consumer-Based Brand Equity: A Study among Polish Consumers. In: D.Sharma (Ed.), Cultural Perspectives in a Global Marketplace (pp. 88-93). Springer International Publishing. DOI: 10.1007/978-3-319-18696-2_37.


Company image

  • Gorbaniuk, O., Razmus, W., Firlej, K. Lebiedowicz, A., Leszczyński, M. (2017). Measuring corporate personality: A critical review and new insights. Journal of Brand Management, doi:10.1057/s41262-017-0042-8


Consumer image

  • Gorbaniuk, O., Kolańska, M., Wilczewski, M., Ivanova, A. (2017). A Lexical Study of Comparisons with Typical Brand Users of Goods. Applied Linguistics, 22(2), 29-44.


Country image

  • Glińska, E., Gorbaniuk, O. (2016). Restrictions on the use of the Aaker model in the measurement of city brand personality: The sender’s perspective. Place Branding and Public Diplomacy, 12(1), 46-58. DOI:10.1057/pb.2015.20


Politician image

  • Gorbaniuk, O., Razmus, W., Slobodianyk, A., Mykhailych, O., Troyanowskyj, O., Kashchuk, M., Drako, M., Dioba, A., & Кolisnyk, L. (2017). Searching for a Common Methodological Ground for the Study of Politicians' Perceived Personality Traits: A Multilevel Psycholexical Approach. Journal of Research in Personality, 70(4), 27-44. DOI: 10.1016/j.jrp.2017.05.004
  • Gorbaniuk, О.S., Razmus, W.T., Kawa, K.S., Mykhaylych, O.V. (2015). The methodological basis of the assessment of politicians’ perceived personality traits. Marketing and Management of Innovations, 2, 36-47 [Горбанюк О.С., Размус В.Т., Кава К.С., Михайлич О.В. (2015). Методичне забезпечення оцінювання іміджу особистості політиків. Маркетинг і менеджмент інновацій, 2, 36-47]. (IF=0,567)


Political party image

  • Gorbaniuk, O., Kusak, K., Kogut, A., Kustos, M. (2015). Dimensions of political party „personality” perception. Journal of Political Marketing, 14(1), 35-63. DOI:10.1080/15377857.2014.990840
  • Gorbaniuk, O. (2010). The Impact of the Smolensk Air Crash on the Attribution of Personality Traits to Political Parties. Current Problems of Psychiatry, 11(2), 112-118.