szkolax2In accordance with Bologna process, the studies at the Institute of Journalism and Social Communication are divided into two cycles: bachelor’s and master’s degree.

Studies at the undergraduate level last 3 years (6 semesters) and after graduation students receive a Bachelor of Arts (BA) degree. Our academic programme accentuates that students should posses basic knowledge about mass communication and professional competencies required for different forms of work in media and various cultural institutions. After 4 semesters of attaining general media competency, from the 5th semester on students start intensive practical workshops in a chosen specialization field:

Audio-visual media : Radio and Television

Classes within specialization: Radio as a medium of communication, Television and film as means of communication, Television and radio newscaster's work, Radio news services, Radio genres, Radio workshop: recording and editing, Modern television systems, Television  genres, Television news services, Film and television screenplay, Film and television workshop: recording and editing, Documentaries

Public Relations - advertising - marketing communication

Classes within specialization: The essence and PR's role in modern society, Strategies, forms and tools of PR, Media and public opinion, Advertising: language and design - strategies of persuasive communication, The psychology of influence, The analysis of public discourse, Political communication and campaigns, Social campaigns, Institutions, enterprises and the media, Spokesperson’s role and professional techniques, The art of dialogue, negotiation and public performing

New Media - The Press - Editing

Classes within specialization: New media as means of communication, The press as a means of communication, News agencies and working with news services, Press genres, Advertising in new media and in traditional press, The art of interviewing, editorial talks, and discussions, Computer skills in journalist's work, Local and community media, Editing: guidelines and genres, Blogging as a form of creating information and interpersonal relations, The Internet press

Media Research and Media Culture

Classes within specialization: Popular culture, Travel journalism, Lifestyle journalism, Street art, Historical journalism,  Artistic Events in Media, Culture of managing media, Resistance strategies in new media, Media competence of broadcasters and users, News culture, Research in practice, Photography in Journalist’s work

The undergraduate studies are supplemented with active practices/internships at local and national media outlets.

The graduate studies (MA studies) of Journalism and Social Communication last 2 years (4 semesters) and its graduates receive a title of Master of Arts in Journalism and Social Communication. Graduates of MA Journalism and Social Communication studies are equipped with suitable theoretical interdisciplinary knowledge and practical journalistic skills owing to a wide variety of workshops. They possess academic skills necessary for designing scientific research and extensive professional skills for reflexive and practical journalistic work pertaining to finding and solving theoretical and practical problems. Graduates are prepared for work in various media environments  and their education can be continued during other post-graduate courses and doctoral studies. Depending on the chosen specialization at our institute, they possess competencies for work as: press, television, or Radio journalists, editors of web portals, journalistic researchers, promotion and marketing specialists, spokespersons, Event Managers, masters of ceremony, sound directors, camera operators, press photographers.

Over 250 students from Poland, Ukraine, Belarus, Russia, and from international student exchanges (f. in. Spain, China) are currently taking part in undergraduate and graduate courses at the Institute of the Journalism and Social Communication. Classes are conducted both in Polish and in English due to the specificity of the journalistic profession.