New Media- The Press- Editing
Classes within specialization:
New media as a means of communication
The press as a means of communication
News Agencies and working with the news service
The press journalism's genres
Advertising in new media and in the traditional press
The art of interviewing, editorial talks, discussions
The computer in the press journalist's work
The local and environmental media
Editing: its rules and genres
Blog as the type of the information and the relations creating
The Internet press
The audio- visual media : Radio- Television- Film
Classes within specialization:
The radio as means of communication
The television and film as means of communication
The television and radio newscaster's work
The news services on radio
The radio contents' genres
The radio workshop: recording and editing
Modern television's systems
The television contents' genres
The news services on TV
The film and television screenplay
The film and television workshop: recording and editing
Documentary movie
Public Relations- The public opinion- Politic
Classes within specialization:
The essence and the PR's role in modern society
Strategies, forms and tools of PR
The media and public opinion
Advertising: language, creation- the strategy of persuading communicate
The psychology of influence
Analysis of the public discourse
Political communication and political campaigns
Social campaigns
The institution, enterprise and media
Non- media promotion technique
The public relation officer: his role and action techniques
The art of dialogue, negotiation and public appearing
The Intercultural Communication- Media- Media Education- this specialization is planned to be open in 2009/2010
Classes within specialization:
The information and communication society
The intercultural communication
Propaganda, manipulation, techniques of influence in modern society
Interpersonal communication
Non-verbal communication
Cultural competence and media competence
The global and local communication
Myth and stereotype in popular culture
Semiotics of the electronic media
The influence of media on the users and the users' autonomy
Analysis of the media contents
The assessment of the audiovisual and multi-media creation
