Communication channels constitute the basis for the culture change, a new quality in the domain of interpersonal relations and social activity. Each innovation introduced into the communication sphere, according to Marshall McLuhan’s theory of technological determinism, changes the lifestyle of an individual and of a community, including the family. The turn of XX and XXI century was a kind of competition between traditional media (television among them) and new media (Internet and the mobile phone). New technological solutions which try to combine different kinds of media come into use and in a new way influence culture and the lifestyle of an individual and the family.