Wiktor Razmus, Ph.D. e-mail: wrazmus@gmail.com wrazmus@kul.pl 

 

Research interests

Marketing and economic psychology, impact of brand on consumer behaviour, brand image assessment, consumer-brand relationships, conspicuous consumption, social perception, work and organizational psychology.

 

Accademic career

2013 Ph.D. in psychology

2009 master's degree in psychology

 

Publications

 

  • Laguna, M., Mielniczuk, E., Razmus, W., Moriano, J.A. & Gorgievski, M.J. (2017). Cross-cultural and gender invariance of the Warr (1990) job-related well-being measure. Journal of Occupational and Organizational Psychology.
  • Razmus, W., Jaroszyńska, M., & Palęga, M. (2017). Personal aspirations and brand engagement in self-concept. Personality and Individual Differences, 105, 294–299.

  • Gorbaniuk, O., Razmus, W., Kawa, K., Mykhailych, O. (2015). Методичне забезпечення оцінки іміджу особистості політиків. Маркетинг і менеджмент інновацій, 2, 36-47 (in Ukrainian).
  • Łaguna, M., Purc, E., Razmus, W., Błaszczyk, M., Gawrońska, K. (2015). Training undertaking and organizational culture and climate. Organization and Management, 2 (167), 141-154 (in Polish).
  • Razmus, W. (2014). Recenzja książki „Psychologia konsumenta” Katarzyny Stasiuk i Dominiki Maison. Polish Journal of Economic Psychology, 6, 80-82 (in Polish).
  • Razmus, W., Łaguna, M. (2014). Heineken or Żubr? The role of beyond product characteristics in food products. Scientific Journals European Policies, Finance and Marketing, 11(60), 195-203 (in Polish). 
  • Razmus, W. (2012). Conference Report: Six ASPE conference „Economic Psychology”, Lublin, 11-12 May 2012. Polish Journal of Economic Psychology, 2, 73-79 (in Polish).
  • Razmus, W. (2012). Brand Self-Construal Scale (KSM): Polish adaptation of Brand Engagement in Self-Concept Scale (BESC). Marketing and Market, 8, 15-19 (in Polish).
  • Razmus, W. (2011). Brand image on the low-effort data processing path. Marketing and Market, 8, 16-20 (in Polish).
  • Razmus, W., Gorbaniuk, O. (2011). Product category associations as the basis of brand personification. Marketing and Market, 7, 23-33 (in Polish).
  • Razmus, W., Slobodianyk, O., Nuckowski, B. (2011). „Brand personality” of the largest mobile operators in Ukraine. Marketing in Ukraine, 1, 62-67  (in Ukrainian).
  • Razmus, W. (2010). Methods of measurement of brand’s image. Marketing and Market, 10-15 (in Polish).
  • Razmus, W. (2010). Brand knowledge structure. Marketing and Market, 5, 9-14 (in Polish).
  • Drako, M., Razmus, W., Martyniuk, N. (2010). Ukraine's "Orange Revolution" effects and their meaning on the 2010 presidential elections. Central European Political Studies, 3, 161-181 (in Polish).
  • Gorbaniuk, O., Razmus, W., Lewicka, D. (2010). Image of Belarus, Russia and Ukraine among Polish people: Analysis of  free associations. Social Sciences Annual, 2 (38), 181-206 (in Polish).
  • Gorbaniuk, O., Razmus, W., Bogusz, M. (2010). Perception of Ukraine in comparison with other countries according to the conception of a country personality. Social Psychology, 41(3), 75-90 (in Ukrainian).
  • Gorbaniuk, O., Kowal, H., Razmus, W. (2009). Lexical taxonomy and factor structure of personality traits associated with brands: study of Ukrainian consumers. Social Psychology, 3, 24-39 and Social Psychology, 4, 41-54 (in Ukrainian).
  • Gorbaniuk, O., Razmus, W., Mazierski, K., Michaluk, E. (2009). Influence of negation and kind of suggestion on effectiveness of imperative advertising slogans. In: A. Błachnio, A. Przepiórka (eds.) Closer to Emotions III (pp 183-207). Lublin: KUL Publishing House (in English).
  • Gorbaniuk, O., Razmus, W. (2009). Brand association structure among Ukrainian consumers. Marketing Research in Ukraine, 32(1), 76-87 (in Russian).

 

Conferences

 

  • Razmus, W., Mielniczuk, E. (2015, September) Kontrolowanie błędu wspólnej metody (common metod bias) w badaniach kwestionariuszowych. Workshop performed at the 12th PSPS conference, Łódź (in Polish).
  • Mielniczuk, E., Razmus, W., & Laguna, M. (2015, September). Afekt w pracy przedsiębiorców – Analiza struktury czynnikowej. Poster presented at the 12th PSPS conference, Łódź (in Polish).
  • Żaliński, A., Razmus, W., Łaguna, M. (2015, July). Self-efficacy, positive affect, and entrepreneurial success: Longitudinal relations. Speech presented at the 14th European Congress of Psychology, Milan (in English).
  • Razmus, W. (2015, July). Conceptualization and measuring brand image in motivational perspective. Poster presented at the 14th European Congress of Psychology, Milan (in English).
  • Razmus, W., Gorbaniuk. O., Mykhailych, O., Troyanowskyj, O., Kashchuk, M., Bordun, M., Dioba, A., Кolisnyk, L. (2015, July). Does politician’s image matter? Perceived personality traits of politicians and political preferences. Poster presented at the 14th European Congress of Psychology, Milan (in English).
  • Wałachowska, K., Zych, K., Wajda, A., Razmus, W. (2015, July). Polish adaptation of the authentic leadership questionnaire. Poster presented at the 14th European Congress of Psychology, Milan (in English).
  • Razmus, W., Czajka, K., Kłosowska, U., Skrzypczak, T., Śliwka, K., Tomalska, A., Wójcik, M., Zaniewska, M. (2015, June). Rozbieżności Ja a konstruowanie siebie przez marki. Poster presented at the 6th Ogólnopolskiej Konferencji Bliżej Emocji, Lublin (in Polish).
  • Razmus, W. (2015, May). Konstruowanie siebie przez marki: Kompensacja braków w obrazie siebie czy ekspresja Ja realnego? Speech presented at the 9th ASPE conference. Gdańsk (in Polish).
  • Purc, E., Mielniczuk, E., Razmus, W., Laguna, M. (2014, December). Czy odniosłeś sukces? Wskaźniki sukcesu przedsiębiorczego. Poster presented at the 1st Polish conference: “Innovations in Practice”, Lublin (in Polish).
  • Razmus, W., Łaguna, M. (2014, October). Brand engagement in self-concept: Global nature of the construct and its explanatory value. Speech presented at the 4th National Scientific Conference Psychology - Consumption - Quality of life. Katowice (in Polish). 
  • Razmus, W., Gorbaniuk. O., Bordun, M., Dioba, A., Кolisnyk, L., Troyanowskyj, O., Kashchuk, M., Mykhailych, O. (2014, September). Perceived personality traits of politicians and political preferences: Presidential elections in Ukraine 2014. Speech presented at the 11th PSPS conference. Warszawa (in Polish).
  • Żaliński, A., Razmus, W., Łaguna, M. (2014, July). Positive beliefs, affects, and engagement: Gain spirals in entrepreneurs. Speech presented at the 28th International Congress of Applied Psychology - ICAP 2014. Paris (in English).
  • Razmus, W. (2014, May). Conceptualization and measuring brand image in motivational perspective. Speech presented at the 8th ASPE conference. Wrocław (in Polish).
  • Razmus, W. (2013, September). Why do we buy branded products? Benefits as motivators. Poster presented at the 10th PSPS conference] Kraków (in Polish).
  • Razmus, W. (2013, April). Student choice: The meaning of university image. Speech presented at the international video-conference 'Students in the context of globalization'. Dniepropietrowsk - Moskwa - Charków - Symferopol (in English).
  • Razmus, W., Łaguna, M. (2012, September). Psychological antecedents of brand self-construal. Poster presented at the 9th PSPS conference. Sopot (in Polish).
  • Razmus, W. (2012, May). Brand self-construal. Psychological aspects of possessing brands. Poster presented at the 6th ASPE conference. Lublin (in Polish).
  • Drako, M., Razmus, W. (2011, November). Organizational culture and image of organization from the perspective of potential employees. Speech presented at the International conference " Create the social illusions – knowledge in the public sphere ". Lublin (in Polish).
  • Gorbaniuk, O., Budzińska, A., Bożek, E., Czarnecka, E., Kowalska, M., Chmurzyńska, M., Woźny, M., Zygnerska, M., Szczepańska, N., Juros, K., Owczarek, M., Razmus, W. (2011, September). Structure of dispositions attributed to oneself and others: A comparative analysis. Poster presented at the 34th PTP conference. Katowice (in Polish). 
  • Gorbaniuk, O., Czarnecka, E., Kowalska, M., Budzińska, A., Woźny, M., Zygnerska, M., Razmus, W., Szczepańska, N., Bożek, E., Juros, K. (2011, September). Dichotomy of social perception and structure of dispositions from the perspective of lexical approach in trait theory. Speech presented at the 8th PSPS conference. Poznań (in Polish). 
  • Drako, M., Razmus, W., Martyniuk, N. (2010, June). Ukraine's "Orange Revolution" effects and their meaning on the 2010 presidential elections. Speech presented at  The Days of Knowledge EKPiUU. Lublin (in Polish).

 

Grants and scholarships

  • Investigator in an international research project "Wielopoziomowa analiza sukcesu przedsiębiorczego" (MULTEN - Multilevel analysis of entrepreneurial success) financed by Narodowe Centrum Nauki [The National Science Centre] in a framework of HARMONIA 5, cooperation with Erasmus University of Rotterdam and Spanish University for Distance Education UNED (06.2014 - 09.2015)
  • The John Paul II Catholic University of Lublin research grant „Psychosocial benefits in product brand image" 1/6-1-13-05-4908 (2013)
  • Collegium Ucrainicum scholarship (01.10.2009 – 01.10.2013)
  • Internship at Tilburg School of Social and Behavioral Sciences  (01.10 – 31.10.2012)
  • The John Paul II Foundation scholarship (01.10.2004 – 01.06.2009)
  • The John Paul II Catholic University of Lublin research grant „Structure of psycho-social benefits in brand image” 1/6-1-12-05-3523 (2012)