Oleg Gorbaniuk

 

Associate Professor

Department of General Psychology

John Paul II Catholic University of Lublin, Poland.

 

PhD in Economics (2000)

PhD in Psychology (2001)

Habilitation in Psychology (2012)

 

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Office: C-406, Department of General Psychology, Al. Raclawickie 14, 20-950 Lublin, Poland
Phone: +48 81 4453406
e-mail: oleg.gorbaniuk@kul.pl

 

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GENERAL RESEARCH INTERESTS

• social and personality psychology
• quantitative methods of data analysis
• methodology of marketing research
• consumer behavior
• political marketing

 

CURRENT RESEARCH INTERESTS

• psycho-lexical studies
• social perception
• image of brands, corporations, politicians, political parties, and countries

 

RECENT PUBLICATIONS

 

2022:

• Ivanova, A., Mlačić, B., & Gorbaniuk, O. (2022). The Impact of Our Personality on Others: The Lithuanian Comprehensive Lexical Taxonomy of Social Effects. Frontiers in Psychology, 13, 869920. DOI: 10.3389/fpsyg.2022.869920

• Biela, A., Wontorczyk, A., Gorbaniuk, O., Biela-Warenica, M. (2021). Searching for Predictors of Safe Driving Behaviour as an Important Activity in Achieving an Integrated Traffic System. Research on the Behavioural Criterion of the Psychometric Test Validity for Drivers. Journal for Perspectives of Economic Political and Social Integration, 27(2), 7-45. DOI: 10.18290/pepsi-2021-0006

• Fortuna, P., Gorbaniuk, O. (2022). What is behind the buzzword for experts and laymen: Representation of "artificial intelligence" in the IT-professionals’ and non-professionals’ minds. Europe’s Journal of Psychology, 18(2), 207–218, DOI: 10.5964/ejop.5473

• Stronka, M., Gorbaniuk, O. (2022). Materialism, conspicuous consumption, and brand engagement in self-concept (BESC): a study of teenagers. Current Issues in Personality Psychology, 10(1), 39-48. DOI: 10.5114/cipp.2021.110060

2021:

• Gorbaniuk, O., Wilczewski, M., Kolańska, M., Krasa, P. (2021). The Three-Component Dimension-Based Model of Self-Brand User Image Congruence. Journal of Strategic Marketing. DOI: 10.1080/0965254X.2021.1897865
• Ivanova, A., Mlačić, B., Gorbaniuk, O. (2021). A comprehensive taxonomy and structure of Lithuanian personality-descriptive terms. Journal of Research in Personality. DOI: 10.1016/j.jrp.2021.104159
• Misiuro, T., Gorbaniuk, O., Macheta, K., McNeill, M., Kubicka-Jakuczun, J., Kuźmik, M., Wontor, P., Zajkowska, M., Rykowska, K., Świątek, P., Zygnerska, M. (2021). Validation and Psychometric Properties of the HEXACO Personality Inventory Observer Report Form in the Polish Language. Journal of Personality Assessment. DOI: 10.1080/00223891.2021.1998081
• Gut, A., Lambert, A., Gorbaniuk, O., & Mirski, R. (2021). Folk Beliefs about Soul and Mind: Cross-Cultural Comparison of Folk Intuitions about the Ontology of the Person. Journal of Cognition and Culture, 21(3-4), 346-369. DOI: https://doi.org/10.1163/15685373-12340116
• Przepiorka, A., Blachnio, A., Sullman, M., Gorbaniuk, O., Nicolson Siu, Y-F., Hill, T., Font-Mayolas, S., Gras, M-E., Kagialis, A., Lisun, Y., Díaz-Peñaloza, M., Manrique-Millones, D., Nikiforou, M., Evtina, G.S., Taylor, J.E., Tekes, B., Šeibokaitė, L., Wundersitz, L. (2021). Facebook intrusion as a mediator between positive capital and general distress: A cross-cultural study. Frontiers in Psychiatry. DOI: 10.3389/fpsyt.2021.667536
• Przepiorka, A., Blachnio, A., Gorbaniuk, O. et al. (2021). Measurement invariance of the Phubbing Scale across 20 countries. International Journal of Psychology https://doi.org/10.1002/ijop.12790
• Przepiorka, A., Blachnio, A., Gorbaniuk, O. et al. (2021, in print). Country Indicators Moderating the Relationship Between Phubbing and Psychological Distress: A Study in 20 Countries. Frontiers in Psychology
• Kolańska, M., Gorbaniuk, O. (2021). Wpływ reklam na postrzeganą wartość marki dla obrazu siebie konsumenta. Annales Universitatis Mariae Curie-Skłodowska, sectio J – Paedagogia-Psychologia, 34(2), 221–244. DOI: 10.17951/j.2021.34.2.221-244
• Wilczewski, M., Gorbaniuk, O., Giuri, P. (2021). The psychological and academic effects of studying from the home and host country during the Covid-19 Pandemic. Frontiers in Psychology, section Educational Psychology, 12, Article 644096. DOI: 10.3389/fpsyg.2021.644096
• Fortuna, P., Gorbaniuk, O. (2022, in print). What is behind the buzzword for experts and laymen: Representation of "artificial intelligence" in the IT-professionals’ and non-professionals’ minds. Europe’s Journal of Psychology.
• Stronka, M., Gorbaniuk, O. (2021, in print). Materialism, conspicuous consumption, and brand engagement in self-concept (BESC): a study of teenagers. Current Issues in Personality Psychology
• Gorbaniuk, O., Wilczewski, M., Ivanova, A., Bevz, H. (2021). The measurement, structure, and cross-cultural equivalence of political party perception. Evidence from Poland, Lithuania, and Ukraine. East European Review, 12(1), 209-224. DOI: 10.31648/pw.6471
• Fortuna, P, Wróblewski, Z., & Gorbaniuk, O. (2021). The structure and correlates of anthropocentrism as a psychological construct. Current Psychology, DOI: 10.1007/s12144-021-01835-z

 

2020:

• Gut, A.P., Haman, M., Gorbaniuk, O., Chylińska, M. (2020). The development of understanding opacity in preschoolers: A transition from a coarse-to fine-grained understanding of beliefs. Frontiers in Psychology, 11, 1-15. DOI: 10.3389/fpsyg.2020.00596 [PDF, English]
• Gorbaniuk, O., Wilczewski, M., Krasa, P. (2020). The domain adjustment problem in the context of product brands: does user-imagery allow a human-to-human comparison? Fundamental and Applied Researches in Practice of Leading Scientific Schools, 38(2), 99-108. DOI: 10.33531/farplss.2020.2.18 [PDF, English]
• Kolańska, M., Gorbaniuk, O., Wilczewski, M. (2020). From exploratory research to structural models: A multilevel lexical approach to studying the image of marketing objects. East European Review, 11(2), 131-143.
• Aftyka, A., Rozalska, I., Pawlak, A., Gorbaniuk, O. (2020, w druku). Intensification of post-traumatic stress symptoms, level of experienced stress and coping strategies in mothers of children previously treated in the Neonatal Intensive Care Unit. Psychiatria Polska.
• Ivanova, A., Gorbaniuk, O., Błachnio, A., Przepiórka, A., Mraka, N., Polishchuk, V., Gorbaniuk, J., Ploschinska, B. (2020). Mobile Phone Addiction, Phubbing, and Depression Among Men and Women: A Moderated Mediation Analysis. Psychiatric Quarterly. DOI: 10.1007/s11126-020-09723-8 [PDF, English]
• Macheta, K., Gorbaniuk, O. (2020). The lexical approach to the taxonomy of emotions. Annales Universitatis Mariae Curie-Skłodowska, sectio J – Paedagogia-Psychologia, 33(3), 21-32. DOI: 10.17951/j.2020.33.3.21-32 [PDF, English]

 

2019

 

• Nezlek, J.B., Newman, D.B., Schütz, A., Baumeister, R.F., Schug, J., Joshanloo, M., Lopes, P.N., Alt, N.P., Cypryańska, M., Depietri, M., Gorbaniuk, O. et al. (2019). An international survey of perceptions of the 2014 FIFA World Cup: National levels of corruption as a context for perceptions of institutional corruption. PLoS ONE, 14(9): e0222492. DOI: 10.1371/journal.pone.0222492. [PDF, English]
• Błachnio, A., Przepiórka, A., Gorbaniuk, O., Benvenuti, M., Ciobanu, A.M., Senol-Durak, E., Durak, M., Giannakos, M.N., Mazzoni, E., Pappas, I.O., Popa, C., Seidman, G., Wu, A.M.S., Yu, S., Ben-Ezra, M. (2019). Cultural Correlates of Internet Addiction. Cyberpsychology, Behavior, and Social Networking, 22(4), 258-263. DOI: doi.org/10.1089/cyber.2018.0667. [PDF, English]
• Gorbaniuk, O., Korczak, A., Toruj, N., Czarnejko, A., Macheta, K., Jałoszewska, M., Charęzińska-Nowocień, M., Karpiński, R., Garwoliński, Ł., Misiuro, T., Zygnerska, M., Bojan, I., Rykowska, K., Wawrzaszek, P., Jeliński, J., Hawryluk, M. (2019). Comprehensive Psycholexical Classification of Polish Person-Descriptive Terms. Current Issues in Personality Psychology. DOI: doi.org/10.5114/cipp.2019.82792 [PDF, English]
• Gorbaniuk, O., Żaliński, A. (2019). Attribution Asymmetry in Perception of Companies’ Successes and Failures. Contemporary Economics, 13(1), 5-20. [PDF, English]
• Куц, O., Горбанюк, O. (2019). Психолексична таксономія лексикону особистості: Перспективи досліджень української мови. Психологічний Часопис, 5(8), 44-64. DOI: doi.org/10.31108/1.2019.5.8.3 [PDF, Ukrainian]

 

2018

• Ivanova, A., Gorbaniuk, O., Blėkaitytė, D., Dovydaitytė, E., Čepulienė, A.A., Mastauskaitė, G., Ramanauskas, R., Jurgelytė, U. Slapšinskaitė, R. (2018). Do adjectives exhaust the personality lexicon? A psycholexical study of the Lithuanian language. Current Issues in Personality Psychology. DOI: doi.org/10.5114/cipp.2018.73987
• Gorbaniuk, O., Mirowich, A., Leoszko, W., Gorbaniuk, J., Kordon, A., Świderska, M., Kuts, O., Korczak, A. (2018). A Psycholexical Classification of Ukrainian Descriptors of Individual Differences. Current Problems of Psychiatry, 19(2), 1-8. DOI:10.2478/cpp-2018-0007
• Gorbaniuk, O., Ivanova, A. (2018). Język jako źródło wiedzy o różnicach indywidualnych. Nauka, 4, 7-26.

 

2017

• Gorbaniuk, O., Razmus, W., Slobodianyk, A., Mykhailych, O., Troyanowskyj, O., Kashchuk, M., Drako, M., Dioba, A., & Кolisnyk, L. (2017). Searching for a Common Methodological Ground for the Study of Politicians' Perceived Personality Traits: A Multilevel Psycholexical Approach. Journal of Research in Personality, 70(4), 27-44. DOI: 10.1016/j.jrp.2017.05.004
• Gorbaniuk, O., Ivanova, A., Blėkaitytė, D., Budraitytė, B., Pakalnytė, E.S. (2017). Lietuvos politinių partijų įvaizdžio vertinimo klausimyno adaptavimas jį modifikuojant. PSICHOLOGIJA, 55, 22-40. DOI: doi.org/10.15388/Psichol.2017.55.10734
• Gorbaniuk, O., Kolańska, M., Wilczewski, M., Ivanova, A. (2017). A Lexical Study of Comparisons with Typical Brand Users of Goods. Applied Linguistics, 22(2), 29-44.
• Gorbaniuk, O., Razmus, W., Firlej, K. Lebiedowicz, A., Leszczyński, M. (2017). Measuring corporate personality: A critical review and new insights. Journal of Brand Management, DOI:10.1057/s41262-017-0042-8

• Gut, A., Wilczewski, M., Gorbaniuk, O. (2017). Cultural differences, stereotypes and communication needs in intercultural communication in a global multicultural environment. The employees’ perspective. Journal of Intercultural Communication, 43.

• Gorbaniuk, O., Wilczewski, M. (2017). In search of ecological norms in brand personality diagnostics. Management and Business Administration. Central Europe, 25(1), 2-15. DOI: 10.7206/jmba.ce.2450-7814.186

   

2016

• Glińska, E., Gorbaniuk, O. (2016). Restrictions on the use of the Aaker model in the measurement of city brand personality: The sender’s perspective. Place Branding and Public Diplomacy, 1–13. DOI:10.1057/pb.2015.20

• Gorbaniuk, O., Kapinos, A., Chodara, M., Chochoł, P., Kazanowski, K., Kliszcz, T., Mroczek, K., Kot, P., Kolańska, M. (2016). Need-Appeals, Benefit-Appeals, and Brand User-Trait-Appeals in Television Advertising: A Content Analysis of Commercials. Annals of Psychology, 19(4), 827-839.

• Gorbaniuk, O., Kolańska, M. (2016). Self-concept congruity in the light of the theory, research methodology and applied research: key issues and perspectives. Fundamental and Applied Researches in Practice of Leading Scientific Schools, 4(16), 20-27.

 

2015

• Gorbaniuk, O., Kusak, K., Kogut, A., Kustos, M. (2015). Dimensions of political party „personality” perception. Journal of Political Marketing, 14(1-2) [PDF, English]. DOI:10.1080/15377857.2014.990840
• Gorbaniuk, O., Rożnowski, B., Biela, A., Biela-Warenica, M. (2015). What is measured by the psychometric tools used for driver aptitude assessment in Poland? A Research Report. Annals of Psychology, 18(1), 145-155 [PDF, English].
• Горбанюк О.С., Размус В.Т., Кава К.С., Михайлич О.В. (2015). Методичне забезпечення оцінювання іміджу особистості політиків. Маркетинг і менеджмент інновацій, 2, 36-47 [PDF, Ukrainian].
• Gorbaniuk, O., Włodarska, E. (2015). Markery Wielkiej Szóstki polskiego leksykonu osobowości w badaniach samoopisowych. Psychologia Społeczna, 10(3), 266–282. DOI: 10.7366/1896180020153402
• Gorbaniuk, O., Sokolowski, T., Markowska, E., Czajka, K., & Mielczarek, A. (2015). Brand Personality and Consumer-Based Brand Equity: A Study among Polish Consumers. In: D.Sharma (Ed.), Cultural Perspectives in a Global Marketplace (pp. 88-93). Springer International Publishing. DOI: 10.1007/978-3-319-18696-2_37. [PDF, English] http://link.springer.com/chapter/10.1007%2F978-3-319-18696-2_37

2014

• Gorbaniuk, O., Szczepańska, N., Suchomska, M., Ivanova, A., Zygnerska, M. (2014). Adjective markers of Polish indigenous lexical personality factors: A peer-rating study. Annals of Psychology, 17(2), 307-324 [PDF, English, Polish].
• Gorbaniuk, O., Kulewicz, P., Gorbaniuk, J., Kordon, A., Leoszko, W., Ivanova, A., Suchomska, M. (2014). Taksonomia psycholeksykalna języka białoruskiego. Current Problems of Psychiatry, 15(2), 89-95.

• Gorbaniuk, O., Maciejewska, A., Kisiel, A., Kolańska, M., Filipowska, J. (2014). Systematyzacja i pomiar postrzeganych zmian w obrazie siebie konsumentów pod wpływem korzystania z marek usług. Management and Business Administration. Central Europe, 23, 1 (125). DOI: 10.7206/mba.ce.2084-3356.68

• Gorbaniuk, O., Kolańska, M., Ryżak, D., Sabat, J., Nitkiewicz, H., Kędziorek, D., Kleniewska, J. (2014). Skale do pomiaru zmian w obrazie siebie pod wpływem zakupu marek produktów. Marketing i Rynek, 9. 

• Budzińska, A., Gorbaniuk, O., Kolańska, M. (2014). Taksonomia postrzeganych korzyści z tytułu użytkowania preferowanych marek produktów z perspektywy celów realizowanych przez konsumentów. Psychologia Ekonomiczna, 5(1), 40-63.

2013

• Gorbaniuk, O., Budzińska, A., Owczarek, M., Bożek, E.,Juros, K. (2013). The factor structure of Polish personality-descriptive adjectives: An alternative psycho-lexical study. European Journal of Personality, 27(3), 304-318 [PDF, English]. 
• Gorbaniuk, O. (2013). Korelaty dyspozycyjnych wizerunków krajów: analiza danych zagregowanych. Psychologia Społeczna, 8(24), 80-95.
• Gorbaniuk, O., Łubnicka, J. (2013). Wpływ struktury informacji o sytuacji kryzysowej w przedsiębiorstwie na jego reputację. Psychologia Ekonomiczna, 3(4), 58-77.
• Gorbaniuk, O., Jóźwik, B., Mącik, R., Sołkowicz, K. (2013). Wyróżniki kultury organizacyjnej przedsiębiorstw eksportowych z województwa lubelskiego. Przegląd Organizacji, 5, 10-14.

 

 

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