Jacek Woroniecki Memorial Lectures

22-26 May /Mon-Fri/ 2023 (online)



The Role of Classical Rhetoric in the Struggle
against Contemporary
Media-Political Sophistry 

Antiquarian Rhetoric, 21st Century Post-Truth Media Psychoanalytical Sophistry

and Aristotelian-Thomistic Sociocultural Psychology





3.00 p.m. - 4.30 p.m. (2 hours)

4.45 p.m. - 6.15 p.m. (2 hours)

6.45 p.m. - 8.15 p.m. (2 hours)




Arthur William McVey, Ph.D.

Performed functions

  • Adjunct Professor, School of Marketing, Webster University (St. Louis, USA);
  • Consumer Psychologist Research, Euclid Consultants;
  • Episcopal Church, Rector.

Professor’s approach is constructed by means of, what he call, a “trading zone methodology”, between an Aristotelian-Thomisitc philosophical psychology, sociocultural psychology and a rhetorical understanding of the unconscious personal and cultural dialogue. He will explain  traditional rhetoric  and the emergence of the New Rhetoric. He approach the new rhetoric from the perspective of a Rhetorical Social Psychology: 


“The 21st Century is longer Peter Drucker’s knowledge culture. We have returned to the Rhetorical Culture of Logos, Pathos, Ethos. However, in media rhetoric it becomes Logos, Pathos, Ethos and Catharsis. The art of persuasion is replacing knowledge and facts in a market driven socio-cultural imaginary. 

Rhetoric is an extremely promising domain of investigation for the 21st century. Over the past few years, I have been observing the academic discipline of rhetoric move to greater attention in social psychology. The main figure in this movement has been Michael Billig from Loughborough University. He avers that the new social psychology is Rhetorical Social Psychology. This new social psychology is grounded, on what he calls, an Antiquarian Psychology. The new social psychology is most compatible with a traditional Aristotelian-Thomistic understanding of social behavior, language and culture. I would like to use visuals in my presentation, especially to present concisely basic concepts from the new rhetoric by Chaim Perelman, Ed Burke and Robert Samuels. I am moving to the concept that in the digital-media age we have a social psychology attitude scale ranging from a rhetorical quasi-logical argument to contagious-viral sophistry”. 


Contact Person: dr hab. Imelda Chłodna-Błach: imeldach@kul.pl



Autor: Andrzej Zykubek
Ostatnia aktualizacja: 28.05.2023, godz. 20:36 - Andrzej Zykubek